Southfield, Michigan – October 18, 2011 – BlueWater Technologies announced today that it has achieved TelePresence Video Express Authorized Technology Provider (ATP) status from Cisco. This designation recognizes BlueWater as having fulfilled the training requirements and program pre-requisites to sell, deploy and support Cisco TelePresence Video products and solutions at the Express level.

The Cisco TelePresence Video Express ATP Program is focused on providing a new way of working, in which everyone, everywhere can be more productive through face-to-face collaboration with TelePresence Video solutions. The Express-level program’s goal is to enable partners to market Cisco TelePresence Video endpoints, offer targeted infrastructure solutions, and differentiate themselves based on their breadth of unique audiovisual integration skills.

“People and partners are my primary focus,” said BlueWater Technologies’ Director of Sales Mack Truax. “Cisco exemplifies the type of complementary partnership we strategically align ourselves with to expand our technology offerings to our clients.”

“The Cisco TelePresence Video Express ATP Program is designed to enable partners to take advantage of the tremendous market opportunities ahead—not only in the telepresence space but also in the overall collaboration market,” said Richard McLeod, senior director of collaboration for worldwide channels at Cisco. “As a Cisco TelePresence Video Express ATP Partner, BlueWater has made an investment in the sales, technical and life cycle services capabilities to deliver the industry’s most comprehensive and interoperable Cisco TelePresence Video portfolio.”

The Cisco Authorized Technology Provider (ATP) Program is part of the Cisco go-to-market strategy for emerging technologies. The program helps Cisco to define the knowledge, skills and services that channel partners need to successfully sell, deploy and support an emerging technology. As the market changes, an ATP designation may be discontinued or may evolve into a Cisco specialization.

About Cisco TelePresence and Video Collaboration Solutions

Cisco TelePresence® and Video collaboration solutions provide life-like, high-definition, conferencing facilities with superior audio and video, allowing participants to meet their colleagues, customers and business partners across a virtual table. Participants can enjoy a same-room meeting experience, even if they are located in different locations around the world. Participants can also meet more often and enjoy more productive sessions, helping to improve business interactions while potentially building stronger customer relationships, accelerating sales cycles, improving project management and forming tighter integration with remote offices.

Media Contact: Melissa Diemert

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