Breaking through the clutter
How building projection gets your message seen
How do you stand out in a media atmosphere that’s growing more cluttered by the day? In an environment where so much competes for your customers’ attention, building projection beamvertising might be the edge you’re looking for to break through all the noise and get your brand noticed.
The attention we’re talking about is the kind that quite literally cannot be bought. BlueWater Technologies’ unique projection campaigns are broadcasted on TV news programs, blogs, YouTube, and other social media sites across the Internet, providing free media exposure to millions of people.
How it Works
A high-powered projector displays a short program onto a large building with clear visibility to several thousand people – those gathered for a sporting event or outdoor festival, for example. Working closely with our production partners to create a lively, imaginative display that won’t look like just another commercial, we bring your brand to life. Integrating 3D mapping techniques with innovative content and design, the building is digitally recreated to provide the illusion that it is changing before your eyes.
BlueWater has also taken the mobile approach to beamvertising by mounting our technology inside a vehicle and projecting images onto buildings while driving through highly trafficked urban areas. Our producers design campaigns with fresh, vibrant images that can be linked to the speed of the vehicle via GPS control, so that it moves differently at various speeds. The image moves along the building fronts, catching attention along the way, and while stopped at traffic lights, can change to a brief message to highlight your promotion – text to a particular number for a chance to win a prize, for example.
Beamvertising draws eyes in ways that other displays do not and keep people talking long after they’ve been a part of the experience. Building projections are cool, fun, unusual and made for today’s consumers, who are simultaneously bombarded with media but are eager to share the next cool thing found via social media. BlueWater helps get your message heard and your consumers engaged.