Digital Media

Digital Media Information Request
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Targeted Messaging Gets Results
Traditional signage has quickly faded in today’s business world. Digital media gives businesses dynamic solutions to send targeted messages, such as offers, promotions, and announcements to its customers. Information is displayed immediately and provides businesses quicker results. Digital media offers businesses and customers a better experience as it is used in many forms, such as:

• Digital Signage
• Menu Boards
• Emergency Messaging Systems
• Customer Entertainment
• Interactive Kiosks
• Wayfinding
• Mobile Marketing

Flexibility

Whether your location has a single screen or a 2×4 video wall or larger, the content can be quickly customized to run on any playback device on the network. Controlling a video wall at a flagship store in Times Square is handled the same as pushing content to a single screen at each location across the country. All of this is completed remotely, thanks to the use of networked players used to drive the signage.

Interactive Content

Another benefit of using digital signage is its unique ability to present more than just one layer of content on any given piece of real estate. This depth of content offers an opportunity to engage consumers at an interactive level, when paired with the right technology. Incorporating touch-screen solutions to a digital signage network allows consumers the ability to dive deeper into the information that interest them, and interact with visual assets for a better understanding of the product or service and how it benefits them. This interaction not only provides a longer engagement, but a more personal experience in a world of increasing demand for self-service.

Customer Information

Some newer features of digital signage include the ability to track customer response to content by providing a better understanding of who is in front of your display and better control of the information you provide that consumer. A small camera positioned above a display is able to provide valuable metrics back to the owner. This may include how long a customer was engaged by particular content, which portions of the information they found relevant based on their gaze length, and even certain demographic information such as age and gender. All of this is designed to give more control over the timing of content.

Triggered Events

Cameras or sensors installed above a display may also be used to trigger specific content. Some displays at gas stations, for example, have been programmed to increase the volume from mute when the pump is lifted, and return back when the customer has finished fueling. In retail environments, avatars may be introduced when a customer has been engaged with a particular display to walk the customer through an interactive experience, or as a more personal call to action inviting them to try a product or service. These triggered events open the possibilities for creative content to a point only limited by imagination.