Digital Media Information Request
Interested in Digital Media for your business? Fill out the form below and a BlueWater Technologies’ Specialist will be in touch shortly! You can also request an informative Lunch & Learn for your company by visiting our Lunch & Learn page.
Targeted Messaging Gets Results
Traditional signage has quickly faded in today’s business world. Digital media gives businesses dynamic solutions to send targeted messages, such as offers, promotions, and announcements to its customers. Information is displayed immediately and provides businesses quicker results. Digital media offers businesses and customers a better experience as it is used in many forms, such as:
- Digital Signage
- Menu Boards
- Emergency Messaging Systems
- Customer Entertainment
- Interactive Kiosks
- Mobile Marketing
Whether your location has a single screen or a 2×4 video wall or larger, the content can be quickly customized to run on any playback device on the network. Controlling a video wall at a flagship store in Times Square is handled the same as pushing content to a single screen at each location across the country. All of this is completed remotely, thanks to the use of networked players used to drive the signage.
Another benefit of using digital signage is its unique ability to present more than just one layer of content on any given piece of real estate. This depth of content offers an opportunity to engage consumers at an interactive level, when paired with the right technology. Incorporating touch-screen solutions to a digital signage network allows consumers the ability to dive deeper into the information that interest them, and interact with visual assets for a better understanding of the product or service and how it benefits them. This interaction not only provides a longer engagement, but a more personal experience in a world of increasing demand for self-service.
Some newer features of digital signage include the ability to track customer response to content by providing a better understanding of who is in front of your display and better control of the information you provide that consumer. A small camera positioned above a display is able to provide valuable metrics back to the owner. This may include how long a customer was engaged by particular content, which portions of the information they found relevant based on their gaze length, and even certain demographic information such as age and gender. All of this is designed to give more control over the timing of content.
Cameras or sensors installed above a display may also be used to trigger specific content. Some displays at gas stations, for example, have been programmed to increase the volume from mute when the pump is lifted, and return back when the customer has finished fueling. In retail environments, avatars may be introduced when a customer has been engaged with a particular display to walk the customer through an interactive experience, or as a more personal call to action inviting them to try a product or service. These triggered events open the possibilities for creative content to a point only limited by imagination.
See Our Work » Digital Media
- The Art of Utilizing Wayfinding Solutions Wayfinding Solutions Wayfinding solutions are the next generation of digital signage. The vision is to leverage digital and interactive technology to engage visitors, clients, and your employees to create a more contemporary solution. The foundation of the wayfinding system is a database of points of interest (POI) or waypoints […] 4 weeks ago
- Henry Ford opens NEW Driving America Exhibition BlueWater Provides High-Definition Upgrades to the Drive-in Theatre The Henry Ford recently opened Driving America, a new exhibition centered around its unparalleled collection of historically significant vehicles, with a remarkable mix of authentic artifacts, digital media, interactive play, and personal accounts focusing on the enormous influence the automobile has […] 10 months ago
- Engaging Consumers Through Event Technology Mobile Event Technology Driving New Business Collecting information from potential clients is critical to driving new business, yet it can be your most difficult initiative. When it comes to giving out contact information, people are more selective and your window of opportunity to engage is shorter. BlueWater Technologies’ digital […] 1 year ago