What is Wayfinding?
Simply stated, Wayfinding is a form of digital signage that allows a user to access directions and location-based information through interaction with a touchscreen. The foundation of the Wayfinding system is a database of points of interest (POI) or waypoints (WP) in which users can navigate to and from a designated location without hassle. In addition to directions, Wayfinding is also a platform to provide location-based information and marketing messages both internally and externally.
Benefits of Wayfinding
Enhanced User Experience- Provide your customers and employees with a superior communication experience by presenting company directions, information, resources, and announcements in an intuitive manner.
Positive Company Branding-The use of digital Wayfinding brands your company as tech-savvy and modern. To the customer, your technological intellect also directly translates to the leadership level of your company in your field or industry.
Convenience- Not only is Wayfinding more convenient for the client, it is also more convenient for your company because it allows you to easily update information and marketing messages from one central location in real-time.
Cost-Effective- Wayfinding proves to be a cost-effective alternative to traditional signage by streamlining the update process and reducing time spent relaying information to customers verbally due to signage confusion.
Reduction in Carbon Footprint-With the proper implementation of digital communication, traditional signage waste is virtually eliminated particularly when updating your collateral. For instance, a minor change to any business hours or staff won’t result in the reprinting of numerous signs and the waste of old signs; with digital signage it’s just a click of a few buttons to make a change.
Digitally communicate a variety of company information, including:
- Upcoming & Past Events
- Staff Information
- Social Media Connect
- Marketing Messages
- Photo Galleries
BlueWater Wayfinding Services
BlueWater’s AV Integration team is comprised of the industry’s most experienced and innovative engineers who seamlessly integrate a Wayfinding system that is best-suited for your company’s goals, needs, and budget. Through installation of top-of-the-line equipment combined with superior service and integration, you can be confident your Wayfinding system will deliver the results you expect.
Integration Solutions Offered
- Custom System Design
- Maintenance & Support
- Service & Support through our AV Support Team
Types of Wayfinding Offered
We’ve integrated Wayfinding into a variety of industries including:
Digital Wayfinding Information Request
Please fill out the form below if you’re interested in receiving information on digital wayfinding for your business. A BlueWater Technologies’ Specialist will be in touch with you shortly.