When Quicken Loans announced it would move its offices from suburban Livonia to downtown Detroit in 2009, the news was heralded as a sign the city’s economy move toward “a high-tech hub of business and ingenuity,” in company founder and chairman Dan Gilbert’s words. It made sense that he would choose space in the Compuware building, already home of a similar information-based, high-tech company. And they called on a third company known for its technological expertise – BlueWater Technology – to outfit the new space.
The project was a “new build,” not a renovation, and Quicken needed a technology suite that would handle their need for real-time business and financial information, enable easy conferencing and announce their brand identity as current, cool and connected. What’s more, they needed it fast – the $1.5 million project had to be completed in three months.
BlueWater Technologies installed 50 flat-panel displays throughout the three floors Quicken now occupies. They enable video conferencing easy enough to be plug-and-present – just walk in, plug in a laptop, and get started.
The company also uses the displays for business intelligence, feeding information – anything from financial tickers to group project materials – to a large group on one of three clustered group of flat-panel displays, allowing for a vast video canvas, all set up and programmed by BlueWater.
Video walls are also used in the lobbies and reception areas, displaying dynamic digital signage to employees and visitors.
The Quicken space is very contemporary, with graffiti-painted concrete floors and wide-open ceilings offering long sight lines. Employees get around on scooters, which emphasizes the casual atmosphere. BlueWater Technology’s state-of-the-art audio-video outfitting complements the company’s style and brand.